Call To Action

Call To Action

 

 

Believe it or not, I’ve seen sales copy that was absolutely incredible…right up until the call to action, and then I see something like this…

 

“You can order today and get immediate access.”

 

And then below that is a link to make payment. And that’s it. That’s the call to action.

 

Are they kidding? How do I put this?

If you don’t let your prospects know that passing up this offer is going to be

the biggest mistake they could make next to walking into a nuclear reactor that’s in the middle of a meltdown, you are NOT going to close the sale.

 

Okay, let’s get some basics down on calls to action.

 

First of all, when you issue a call to action, it should be a call to ONE action and ONE action ONLY. You don’t want to give your prospect a ton of things to do. The call to action may be different depending on the focus of your sales copy. You might want them to place and order, or you might want them to sign up for your list. Whatever it is, DON’T distract them with extraneous matters. They need to be focused on that ONE thing…PERIOD!

 

Another thing about your call to action is how you actually present it. You can’t actually order people to do things. For example, this would be a very poor call to action.

 

“Click the order link below or you’re an idiot!”

 

I don’t think you’re going to win many friends, or customers, with this method. You have to be a little more subtle than that.

 

Take a look at the call to action that I used for my Honest Income Program.

 

Yes! I Want The Definitive Answer To Fool Proof Income Generation!   I understand that I will be instantly downloading the entire 10 book package in PDF format and that I have 56 days to evaluate it.   I also understand that if I am not completely thrilled with this package, I can return it for a FULL REFUND.   Click Here To Instantly Download

 

Notice what I have done. I didn’t tell the person what to do. I put the words in his mouth with the first line, “Yes! I Want The Definitive Answer To Fool Proof Income Generation!”

 

You will also notice something else that I didn’t do. I didn’t use the word buy. Instead I said “Click Here To Instantly Download.” This gives the feeling of almost getting it for free, even though you have mentioned the price earlier. Later on, I’m going to go over some words that you NEVER use in your sales copy.

 

Another thing you will notice is that I remind them of the refund policy. This further reinforces the fact that they don’t have to worry about their purchase; that it’s backed up by a guarantee that they can have faith in.

 

Your call to action must be a strong one, but it can’t be too pushy. You don’t want to bully your prospects into buying. You simply want to remind them of what a great offer it is.

 

Remember, you have to tell your prospects what you want them to do. If you don’t tell them, they won’t do it. It’s THAT simple.

 

In the next chapter, we’ll go over the PS.