Photos

Photos

This is a short chapter but a very important one.

If you look at my Honest Income Program sales page, you will notice right after the headline a photo of my wife, my daughter and me.

What does this tell you?

It tells you a couple of things. For starters, it tells you that this is one happy family. I mean look at the smiles on our faces.

But it also tells you something else…something much more important.

It tells you that I am a real person. In an age where most people are skeptical about anything to do with the Internet – marketers hiding behind strange email addresses – a photo reassures them that the person they are dealing with is indeed a real person and not some unknown entity.

Action photos work the best. Imagine you’re promoting a karate book and you have a photo on the page of a person karate chopping a two by four in half.

These kind of photos are extremely effective and should be used at every opportunity.

When choosing a photo, look at it and ask yourself the question…”Does this photo add anything to my sales copy?” If not…don’t use it.

It’s THAT simple.

As for captions under your photo, these are also very important.

Under that photo of the man chopping a two by four in half, you might have a caption such as…”Bruce Lee demonstrates the power of the Bruce Lee method by chopping a two by four in half with his bare hands.”

Photos can greatly increase the chances of your sales copy converting.