The Sound Of Your Sales Copy
You’re probably saying to yourself, “What does it matter what my sales copy sounds like? It’s not like anybody is going to actually read it out loud, right?” Well, not exactly. However, unless you really know what your sales copy sounds like, you have no way of knowing how that sales copy is going to sound inside the head of the person who’s reading it.
Now, I know what you’re thinking. “You mean I have to read that 60 page sales copy out loud to myself to know how it sounds? I’ll lose my voice before I’m done.”
Well, that’s where a neat little tool comes in and does the trick. And the best part about it, it’s free. That’s right…it won’t cost you a DIME to use this thing. It’s called Read Please and it works very well.
Here’s the site where you can get your free download.
You do have to install it on your PC, so if you have any reservations about installing software you know nothing about, I suggest contacting the site first if you have any qualms. I am in no way affiliated with them and don’t get anything out of mentioning their name. I’m just passing along a great tool.
Basically what you do is very simple. You copy and paste your sales copy into the program and it comes with a variety of voices that you can choose from that will actually read the copy back to you. This way you can “hear” the way the copy sounds and instantly know if something doesn’t sound right. And trust me, you WILL know. Some of my “glaring” mistakes almost made me cringe. I can’t say enough about this tool.
Make sure you listen to the copy in sections first and then all together. You don’t want to try to absorb everything all at once. By breaking it up into sections, it’s easier to find the parts that need to be worked on. After you’ve edited each section, then go back and listen to the whole thing to make sure that the copy flows smoothly.
After using this tool for a while, you will wonder how you ever got by without it.
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