Things You Must Look Out For

Things You Must Look Out For

Prior to us wrapping up, here’s a list of matters to avoid when copywriting for your web page or product:

What Not To Do

• Massively big typefaces.

Do not make your headline gigantic simply because you saw it on a different web page. It’s admittedly true that a killer headline will make or break you, however when you are able to read the headline from the other side of the room it’s a bit much.

• Keep away from text background colors.

I’m certain you’ve seen text like this all over the net. Although you might think its attention catching, it’s truly simply annoying and there’s no proof it really works.

• Don’t underscore for accent.

Underscores are set aside for links and links only. Don't underscore a point like this. It’s atrocious and confusing for visitors to your web page.

• Be a man of your word.

If you assure a 30-day return policy, do it. Why not place testimonials from buyers who have had returns on your page to prove to your visitors that you'll politely honor all return requests?

From a site user’s viewpoint, I’d like to tell you about a couple of my least-favorite things in sites (and I know I’m not solo here):

• Flash introductions

• Home pages that don’t tell me rapidly what the product is/does

• Obscure/ambiguous/non-meaningful/non-intuitive icon names

• Puzzling navigation

• Not being able to come by what I want rapidly

• Braggart PR fluff (for example., “We’re proud of our committal to customer service”)

• Pages that don’t bear “Home” and “Contact Us” buttons

• Pages that discuss some undefined, unstructured, anonymous group of buyers out there, but aren’t directed at me

• Needing to scroll lots

• Lengthy, dull blocks of text

• Disquieting, moving pictures

• Pages where a soundtrack begins playing mechanically as soon as I get there

• Flavorless stock photos of groups of crazy busy, smiling, multi-cultural executives

• Links that aren’t distinctly, obviously links

• Illegible text (for example., text that’s too little, or colorful text on a colorful background, or text with a perplexing jumble of different fonts)

• Pages that don’t tell me how to reach an actual individual

• “Contact Us” pages that provide only a form to send off a message but don’t tell me the company’s e-mail address, street address or phone number

• Registration forms that call for a postcode

• Error messages that put the blame on me (for example., “Bad Request”) Enquiry into this subject suggests that site users:

• Travel to a site with a particular undertaking in mind, and leave rapidly if they can’t discover what they want.

• Glance over pages and headlines instead of reading each word.

• Wish to feel that they’re doing something dynamic (for example, clicking) instead of just passively reading.

• Shift rapidly from page to page, pulling out only the most crucial info on every page.

• Wish to feel involved.

• Have a poorer attention span than when reading hard-copy text.

• Have confined tolerance for scrolling up and down, and detest scrolling left and right.

• Skip over flash introductions.

• Don’t inevitably enter your site via your home page.

• Travel around your site in ways you didn’t anticipate and can’t control.

Remember... Before you compose a single word, you have to be clear about the purpose of your page. Who's it directed at? What are their percepts/motives/aspirations/goals/needs? What do you wish individuals to accomplish and experience when they visit your page? What is the picture and personality that you wish your brand to project? What are the most crucial jobs that visitors come to your page to achieve (that signifies crucial to them, not you)? What info do they require/need?