Overcoming The 5 Main Objections

Overcoming The 5 Main Objections

There are 5 reasons why people won’t buy your product.

· I don’t have enough time

· I don’t have enough money

· It can’t work for me

· I don’t believe you

· I don’t need it

What you, as a copywriter, have to do is overcome these objections. While I would like to say that there is one way to do this that will work in all cases, I can’t. Each product is different and each market is different. So what I am about to give you are some general guidelines to follow. These are not written in stone.

I don’t have enough time

Let’s be honest, time is something that is hard to come by today. Many jobs require people to work long hours. Housework takes forever. We have a number of other activities that take up our time such as entertainment. The last thing we want to do is spend countless hours, days, weeks or even months using your solution to our problem.

So what you must do in your sales copy is tell people how little time it will take to use your product. Tell them how much time it will save them in the long run if they do use it and how much time they will lose if they don’t. This will overcome the objection of not enough time, in most cases.

I don’t have enough money

This is another big problem today. The cost of living in many places is through the roof. Gasoline is a fortune just about everywhere. Nobody has enough money unless they’re filthy rich. So you have to overcome the objection of not having enough money. This is more than just telling them the price of your product. You also have to let them know that there are no additional costs, but more importantly, you have to tell them what it will cost them, in dollars and cents, if they DON’T use your product. Once they see what they have to lose, they will not be able to use the objection of not having enough money.

It can’t work for me

Let’s be honest…whenever we see something that promises to do something great for us, we say to ourselves, “It won’t work for me.” We are so skeptical

that we can’t possibly imagine this thing, whatever it is, working for us. This is where testimonials from real people, and ordinary people, go a long way. If the prospect sees that regular folks just like him have used the product with success, it will all but eliminate the fear that this product won’t work for them. Also, you have to tell them that it will work and that you are so sure, you guarantee it. That’s where the guarantee comes in. It takes away the fear.

This isn’t by any means a sure thing. There will always be people who are still going to feel that it won’t work. But by using testimonials and guarantees, you stand an excellent chance of converting many prospects to buyers.

I don’t believe you

This is a hard one to overcome, because quite honestly, why should they believe you? That’s why you have to show proof, especially income proof, if it’s for a make money online product, and also show testimonials so they can see that other people have had success with your product. They won’t believe you, but they will believe others.

I don’t need it

Actually, this one always boggled my mind. If the person doesn’t need the product you’re selling, why is he looking at your sales page? Obviously, he has a problem that he wants solved. So if he doesn’t need it, why be there? However, you will get these.

The way to overcome the “I don’t need it” objection is to simply tell them why they do need it. Reiterate what it is that they’re having a problem with and how your product will solve that problem and how much better their life will be if they get your product.

If you can overcome these 5 objections, you will find that your conversions will increase considerably.

If you can’t, then you really need to sit back and evaluate the product that you’re writing sales copy for. Maybe the product just isn’t that good. Maybe it doesn’t solve a real problem. Maybe it’s too expensive for the problem it does solve. I mean, if you’re selling a fuel alternative so that people don’t have to pay the high price of gas but the alternative costs 4 times as much, what good is it?

This is why I will only write sales copy for products that I know I can overcome those 5 objections with.

It makes the job a whole lot easier.