Proof And Credibility

Proof And Credibility

Proof and credibility are actually two different things, though they are very much related to each other.

For those in the “make money online” niche, proof is probably one of the most important things that you can show. We live in a very skeptical world because of all the con men that have come and gone over the years. Today, it’s harder than ever to make an honest living because of the skepticism that exists. This is why proof is so important.

Years ago, showing proof wasn’t so hard. A simple screen print of a Clickbank or PayPal statement was good enough. Today, with the advances in graphic technology, it is very easy to fake these screen prints. Therefore, we have to go the extra mile in showing income proof.

Fortunately, we have the technology to do that. With software that is capable of creating videos of us actually going into our accounts, we can show almost indisputable proof of a person’s income. I say “almost” because believe it or not, there are people out there who can actually fake videos. However, these people are in the minority and most marketers will accept a video at face value.

The question is, where do you put this proof?

The best place to put your proof is immediately before or after you present the offer. You can experiment with each to see which converts better for you. I used the “before” approach in my sales copy. However, in order to do that, I used a testimonial of a person claiming to make money from my product before showing my own proof. So you do have to carefully structure how you present things.

Unfortunately, there is no right or wrong here. There is nothing written in stone. It is all going to come down to testing.

Just taking these 3 things, testimonial, proof and the offer, we can present them in 6 different ways.

Testimonial, Proof, Offer Testimonial, Offer, Proof Proof, Testimonial, Offer Proof, Offer, Testimonial Offer, Testimonial, Proof Offer, Proof, Testimonial

All 6 sequences can work. Determining which one is best for YOUR product will all come down to testing.

The key thing with proof is this. If you say to somebody that they can make

$1,000 in one day, then you better have a way of showing that you have actually earned $1,000 in one day, otherwise, your credibility is shot.

Now, let’s get to credibility. Here is how this is different from proof.

Let’s say the author of the book you’re writing sales copy for just happens to be a doctor and he’s selling a book on a natural acne cure. Just the fact that he is an MD is more credibility than you are going to get from some marketer who decides to write a book on acne cures because he thinks he’ll make money.

Now, the reality is that not all marketers have credibility. Unless you’re only going to pick credible people to work with, you’re going to have to deal with some clients that have no credibility whatsoever. When that happens, how do you establish credibility?

That’s where our next chapter comes in…Testimonials.