Opening Paragraph

This is where you basically tell the guy’s story and spice it up a bit. You need to grab people by the throat with your opening. You write an opening paragraph based on the guy’s brief story and then I’ll show you mine..

Ready?

Okay, here is what I came up with.

I was married to the most beautiful…sexy and incredible woman for 23 years when suddenly I couldn’t make love to her.

I was devastated.

It was as if my whole world had come crashing down on me. This couldn’t be happening to me. Male impotence is something that happens to the other guy.

At first I thought it was just a temporary problem. You know…stress…stuff like that. But hell – I’d never been stressed a day in my life.

So I went to doctors. They did all their fancy tests but couldn’t find a damn thing wrong with me. They told me it was in my head.

Yeah…right!

I went home…miserable…depressed and out of hope.

Then I started to do some research on the subject of male impotence. What I found totally blew me away!

In 90% of the cases of male impotence…it is NOT what people think.

And then I found the cure that I was looking for…a simple natural supplement that cured my male impotence in just 7 days!

Okay, I think that’s enough of an opening paragraph. If you want to make it longer, you can. I decided to stop here because I wanted to change the pace a little bit.

Sub-Heads

Okay, this is where we lead into the next part of the story.

In actuality, I could have broken up the opening paragraph into sub-heads but

I didn’t feel there was enough to warrant doing that. Use your discretion on this.

Anyway, here is my first sub-head and the paragraph to follow

“It Was Like A Miracle”

Quite honestly…I wasn’t expecting a miracle. I was just praying that my problem wasn’t a permanent one. At age 45…I wasn’t ready to stop making love to my wife. I’d sooner cut my arm off with a hack saw.

I read up on this special herb that was to have amazing healing properties for many types of problems…including male impotence. I figured I had nothing to lose so I went to my local health food store and picked up a bottle of this miracle cure.

The results were almost instantaneous. In 7 days, I was literally ravaging my wife again. I hadn’t felt this good since I was 18. I had more stamina than ever before as well. And I don’t have to tell you how great it made her feel.

“My Life Did A 180”

My wife and I were making love 3…sometimes 4 nights a week. There were nights when I could go more than once with no problem at all. It was almost frightening how amazing this cure was.

Well…I started sharing it with my friends. Many of them were older than me and were having similar problems. So don’t take my word for how great this miracle is…read what these people have to say.

Proof And Credibility

Okay, the next step is to start showing some proof and credibility. Now, since this isn’t a money making product, we don’t have to show things like screen prints of our income. What we have to show here are testimonials from people who have used this product and have actually had results.

Now, obviously, these testimonials are made up, since there isn’t a real product. But go back to the chapter on how to get testimonials. Remember, you can’t change what these people have to say unless you  ask for their

permission to clean up some of the grammar and spelling. But the basic content has to remain the same. Getting great testimonials for sales copy is not easy because not everybody can write, but if you follow the tips in that chapter, you should be fine.

Here are my testimonials.

	"I had been suffering from male impotence for over 6
	months. Nothing worked and I didn’t want to take any
	dangerous drugs.
	Then my friend Bob told me about this miracle cure. I was
	skeptical at first, but I figured I had nothing to lose.
	It took all of 5 days and I was having the greatest sex of
	my life. This is the real deal."
	John Doe...www.mywebsite.domain

There you have your testimonial…one of them anyway. You’ll include others towards the end of the sales copy in order to drive the person over the edge of indecision to becoming a paying customer. With a product like this, testimonials are going to play a big part.

The Offer

The next step is to make your offer. Now remember, the price is set by the person who creates the product. You can make suggestions, but ultimately he’s going to price this at what he thinks it is worth.

Honestly, I have no idea what a natural cure for male impotence is worth. So for the sake of arguments, I am going to price this product at a reasonable

$27. I am sure that a man who is suffering from male impotence will be happy to pay $27 for this product. However, the price is immaterial. How you present

it is what matters.

Let’s continue with the sales copy.

“The Price Of Freedom”

I asked my friend what he would pay for something like this. He looked at me like I was nuts. His reply was simple…I’d give $1,000s to be able to make love to my wife and never have to worry about this horrible problem again.

Well…you can relax. You’re not going to have to pay thousands or even hundreds for this miracle cure for male impotence. For a limited time only…you can get my miracle treatment for just $27.

The whole process is contained in my one of a kind book…

And this is where you would insert the ebook cover of the book. For the sake of argument, we’ll title this book, “Cure Male Impotence In 7 Days”

When doing your sales copy, if the person doesn’t have an ebook cover, tell him you will have one made for him and that it will be added to the price. If you can create an ecover yourself…do it. If you can’t, hire somebody. Studies show that ecovers do increase sales.

The Guarantee

You’ll notice that I put the price before the guarantee. You can do that, or you can put the guarantee first. Always test which way converts better.

Ready? Here is the guarantee.

“Double Your Money Back Guarantee”

No, you’re NOT seeing things. I am so sure that my “Cure Male Impotence In 7 Days” works that if you’re not completely satisfied with your results in 7 days or less…I will send you a check for $54.

No Questions Asked!

Pretty strong statement there…but it works. The stronger the guarantee, the more sales you’ll make. If this product really does work then the product creator has nothing to worry about.

Bonuses

Now, with a product like this, bonuses probably aren’t as important as in the make money niche where people are always looking for extras. However, if you can add on a bonus to this…something that has real value…you’ll have a better chance of making the sale.

Let’s get to the bonus.

“But That’s Not All You Get”

Pick up my “Cure Male Impotence In 7 Days” today and I will include my book on natural health cures for a variety of ailments at no extra cost.

Inside you’ll discover natural cures for…

·         Asthma

·         Allergies

·         Muscle Aches

·         Diabetes

·         Cancer

·         IBS

·         Migraines

·         Night Blindness

·         And Many More

Here you can then insert other testimonials from people who have used the bonus book. You have to be careful not to focus too much on this because the main reason people are here is because of their problem with impotence. Don’t lose sight of that.

Also, under the bullet points for the bonus book, if you like, you can further elaborate on them. Again, you don’t want to put more focus on the bonus than you do on the main product. However, an example of what I mean by elaborating on the bonus bullet points would be something along the lines of this…

·         Discover  an  amazing  cure  for  asthma  that  will  have  you  breathing naturally without an inhaler.

·         Find  out  how  one  simple  herb  can  put  your  cancer  into  remission permanently.

Call To Action

The next step in the sales copy creation process is the call to action. This has to be strong. In spite of all that has come before it, when it comes to the bottom line of parting with one’s hard earned cash, you literally need to pry it out of their hands.

Here is what I came up with.

“Stop Being A Failure In The Bedroom”

You don’t have to suffer from impotence anymore. No longer do you have to dread your wife…girlfriend…or whoever…being devastated by not being able to be made love to the way she deserves.

Within 7 days you can put an end to this problem…permanently!

Yes! I Want To Have Wild Passionate Sex The Way I Used To BEFORE This Terrible Nightmare Invaded And Ruined My Life! I understand that I will be instantly downloading “Cure Male Impotence In 7 Days” and the bonus book “Natural Health Cures” and have 56 days to look it over. I also understand that if I am not completely thrilled with this package, I can return it for a FULL DOUBLE MY MONEY BACK REFUND. Click Here To Instantly Download

There you have it…short, sweet and to the point.

The PS

Finally, we have the PS. This is where you simply remind people that this offer may not be available for long and that in order to ensure that you lock in this low price and the bonuses, you have to order today. The PS comes after your signature.

This is what I came up with for the PS to this sales letter.

PS – Remember, you get my “Cure Male Impotence In 7 Days” PLUS “Natural Health Cures” for this low price ONLY if you order today. I can’t guarantee that the low price or the bonus will be available tomorrow. Besides, you don’t want to keep the woman you love waiting one day longer than necessary to finally have her man back the way she wants him.

LINK GOES HERE

That’s right, include the link again. This way they don’t have to go back up to the order form.

Now, if you have a second bonus that you didn’t mention in the sales copy (lots of people do this) you can put it in a second PS. Sometimes that second PS is enough to push them over the edge.

There you go…there’s your sales copy.

Now, I want you to take a GOOD look at this sales copy. You will notice that it is VERY basic. I now want you to go back through the chapters of this book, using some of the principals I showed you, such as power words, and see if you can’t make this copy BETTER. Trust me, there is room for improvement. I did this on purpose to give you an exercise to work on your copywriting skills. This basic copy should get you started. With practice, and this general outline, you should be able to write copy good enough to make sales. Will you write like Michel Fortin? Probably not…at least not right away. But you also won’t have to shell out $15,000 for sales copy either.

Yes, you CAN do this on your own. All it takes is a little practice and the following of these simple principals.

Some Final Thoughts

I have sincerely tried to put together a solid guide that will teach you the basics of copywriting in simple to understand English so that you will actually get something out of it. Ultimately, you will only get as much out of this guide as you put into it. In other words, you MUST practice the art of copywriting everyday. Many writers are born…that’s true. But you CAN learn to be a good writer, even if you weren’t born with great talent. I was told by Andrew Cavanagh, that not all great copywriters are great writers. They just took the time to learn the art of copywriting. And that is all it is…an art.

And after you have completed this basic book, PLEASE grab a hold of Andrew Cavanagh’s bonuses. He will guide you through some advanced instruction that will take your copywriting to the next level. I would have gotten on my hands and knees and begged him to give you access to this material. Fortunately, I didn’t have to…fortunately for YOU that is.

If you have any questions about anything in this book, or need any help at all, I’ll be glad to lend you a hand. Remember, I will look over your first sales page and offer some suggestions on how to improve it. But if you simply follow the basics of this guide, you should be able to write some fairly solid sales copy with very little trouble.

Finally, please remember this when writing your copy…Be honest and be yourself. Ultimately, the slick tongued fancy talking shysters will fall by the wayside and the honest marketers will be the ones to take over.

I truly do believe this. If I didn’t, then I wouldn’t have any hope for humanity in general.